“Conveys your unique value to employees and prospects
so that you can connect, hire and retain the people you need to succeed.”
Recruiting is really about connections – finding, attracting, selecting and building a relationship with prospective employees.
Hire Branding is a process of developing your reputation as an employer through the use of images, phrases, stories and other creative communications that differentiate you from other organizations recruiting the same candidates, and positioning your organization as top of mind when people are making career decisions.
Defining your unique Employee Value Proposition (EVP) is the first step in establishing your Employer brand. It describes your values and your culture, what makes your organization a great place to work, what makes your employment opportunities attractive, and the lifestyle that people will enjoy both on and off the job because they work for you.
The Result: an Employer Brand that highlights your unique value and gets people excited about working for you, improving your attractiveness to candidates, increasing employee commitment, and realizing compensation savings through higher satisfaction, improved performance and reduced turnover.
Hire Marketing understands that what you say, how you say it, when where and why you say it matters. We have the expertise to help you define your unique employee value proposition and to leverage it both internally and externally to achieve these results.
Our proprietary EVP process goes beyond the traditional job evaluation process, engaging your own employees in the identification and ranking of those attributes within your organization that are most closely associated with successfully attracting and retaining employees. This ensures that your written EVP accurately reflects the values of your organization.
By integrating your EVP into day-to-day practices, operations and communications, you reinforce your reputation, and image within the organization, building credibility that leads to increased employee commitment, satisfaction and performance.
Also by incorporating your EVP into your recruitment strategies and hiring practices, you can increase your pool of qualified candidates, and select from among them, those who not only meet the position qualifications, but those who best fit with your values and culture so they can help you to grow and succeed.
