Out of more than 5,000 submissions from 21 countries, Hire Marketing is the winner of a Bronze award in the 2017 Summit Creative Award® competition for the Victoria General Hospital Foundation branding logo re-design. This award marks the 8th SIA Award for the Hire Marketing team since its inception in 2009.
“We are honoured to be the recipient of this prestigious award.” said Karen Taraska-Alcock, owner, Hire Marketing. “This award-winning logo is the cornerstone of The Vic Foundation’s new brand campaign and a strong symbol of their social impact in our community. By investing donations in advanced healthcare, the Foundation creates healthier futures for all people in our diverse community and beyond. We are proud to be part of their success story.”
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 23rd year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
This year’s SCA creative competition included companies from the following 21 countries: Australia, Austria, Bangladesh, Canada, Croatia, Denmark, England, Hong Kong, India, Italy, Ireland, Malaysia, Martinique – French West Indies, Philippines, Poland, Portugal, Spain, Switzerland, Turkey, United Arab Emirates and the United States.
Entries in 20 major categories were judged against a stringent set of standards. During its blind judging (entering company names withheld) the Board of Judges search for and identify innovative and creative concepts, strong executions and user experience, and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, online advertising and social media.
“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, two-phase blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition.” Said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
Hire Marketing is an award-winning and experienced creative communications team that works primarily with small and mid-sized businesses and non-profits. “By bringing our industry expertise together with our clients, we build effective partnerships that bridge the gap between strategy and creativity, adding value and achieving remarkable results.” said Taraska-Alcock.
The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA web site at www.summitawards.com.